Category Archives: B2B

New gTLDS are not having any Influence in Search Rankings

you should not be swayed by any posts claiming to have data which suggests new TLDs are doing well in search results. If…
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Tracking Email Campaigns using Google Analytics

Detailed instructions of how to use Event Tracking within Google Analytics can be found here, but here is an overview: At the top level,…
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General Google Algorithm Search Updates

  NOTE: Converg clients are doing very well with the latest update and algorithm changes like these only help increase our clients positions.  …
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Google’s Penguin Update

Original Penguin Update:   Tuesday, April 24th, was a day that seemed normal until, a reasonably noticeable drop in rankings changed things. What…
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Google’s “over optimization” Penalty

What does this mean for Search Engine Optimization for 2012+? Well, there's two main points to take away from this: On-site optimization or…
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Facebook Stores Shutdown Within Months of Launching

It was dead before it started. Too many companies rightfully want to be where customers are at but in this case, like many…
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Yahoo! Search Traffic Plummets

The trend is clear: Yahoo!'s search traffic Free Falls. The Search Engine wars have always been sketchy with each trying to reach more visitors…
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Domain Bias in Web Search

  Research performed by Samuel Ieong, Nina Mishra, Eldar Sadikov, and Li Zhang of Microsoft and Stanford University provides an interesting fact for how…
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Inbound Marketing vs. Outbound Marketing

Another reason why inbound marketing is winning is because it costs less than traditional marketing. Why try to buy your way in when…
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Why you should Ping your Sitemap

By Shane Kinsch A sitemap is more than just a list of links on your website that makeup the "site" , it's an…
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