The Importance of Anchor Text in Back-links April 17, 2014 Advanced SEO Techniques, Online marketing, SEO No Comments The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate […]

Incorporation of Company Branding and SEO April 17, 2014 Advanced SEO Techniques, Brand development, SEO No Comments SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and […]