Paid Search Advertisement
Pay Per Click Marketing – Professional PPC Management Services
Maximum customer search relevance and onsite conversion through powerful, exclusive PPC knowledge and marketing strategies – to sell far more of your product with maximum revenue and rapid ROI. The benefits of this gives you rare up to the minute industry insights that drive top keyword positioning and the utmost possible online revenue for your company – resulting in a feeling of power, control and excitement over your search engine marketing ROI results.
We remain the only PPC expert company to have over 97.5% client retention rate. As a PPC expert we know how to get companies ranked and to convert the traffic from the high rankings into significant revenue — which has lead to lasting client loyalty. And our results continue to work irrespective of the size of the company. We tell it like it is — our open book approach is based on honesty, integrity and a straight forward expertise to drive the best possible new potential clients to your web site.
Benefits of SEOP Professional Management Include:
- Customized titles and descriptions to entice targeted visitors
- Proper landing page implementation for greater conversions
- Advanced bidding strategies customized by search engine
- Dedicated agency search engine reps streamline the implementation and revision process
- Daily optimization & campaign expansion for continued growth (includes in-depth industry research & keyword expansion).
Keywords are structured in the following categories:
- Brand Level – Used to expand overall reach & conversion rates
- General Level – High volume terms which are often not well qualified. These terms are competitive and expensive, but can generate solid traffic volume & conversion w/ proper management & the use of custom landing pages.
- Program Level – Industry specific terms that generally yield the highest conversions.
- “Tail” Level – These four, five, six keyword phases and geographically expanded terms yield little searches, but high conversion rates.
The difference between a successful PPC campaign & an expensive failure comes down to basic web site design. Sites that pay attention to site layout, navigation, content, presentation, and location are more likely to attract, and retain, visitors than those where these elements are insufficiently planned.
A site’s purpose defines its design and function. Does the site offer basic information about the business, or does it provide regularly updated news and information about the industry? Does it have an online store, or was it designed so clients and customers can interact with the business? A web site’s purpose influences campaign setup & structure, so give the question serious consideration.
Good content is the backbone of any successful PPC campaign, but appropriate content varies depending on the purpose of your web site. Content should be relevant, easy to find, and easy to read. The reading skills of Internet users vary widely. Unless the web site is intended to attract very specific people, keep content at a grade eight to ten reading level. Most importantly, content must provide site visitors with the information they want.
Good content is useless if site visitors cannot find information easily. A good web site is easy to navigate, and makes it easy to locate information. If the site is small, a menu of links to the site’s key areas should be on every page. For very large sites, it may be necessary to include a search tool.
A site that isn’t easily navigable frustrates Internet users quickly. Site visitors will quickly leave, and are unlikely to return. Although planning the navigation and layout of a web page takes time, it is one of the most important elements of a successful PPC camapaign.
Layout and Appearance
The physical design of a web site says volumes about the professionalism of a business. A cluttered site with unusual fonts and a garish background looks, quite frankly, awful. Keep the background white and clear unless you have a very good reason to choose otherwise. A simple layout and color scheme often looks better than a complicated web page. Each page on the site should be consistent with the appearance of the home page.
Unusual text colors should be avoided. Bright purple text may look good on a personal web site, but it gives a business site an unprofessional appearance. Strange color choices for text also make a site’s content difficult to read. Small font sizes also make reading a chore, and site visitors will leave sooner than risk eye strain. A font size of ten to twelve is recommended.
Avoid the temptation to use excessive graphics. Graphics greatly slow down a web site’s loading time, increasing the chance that site visitors will lose patience and go elsewhere. If the home page takes longer then fifteen seconds to load, it’s taking too long.
Be Browser Friendly
Internet Explorer is the choice of most Internet surfers, however, there are other browsers available, such as FireFox and Netscape Navigator. The website may not appear properly when viewed in these browsers. The site can either be “tweaked” until it appears properly in all browsers, or an alternate site can be provided for non-Internet Explorer users..
After Launch: Staying the Course
PPC Management is an ongoing process. After the campaign is launched, it & your website must be regularly reviewed & updated based on performance metrics.
Above all, have patience. It takes time for a new PPC campaign to start generating consistent traffic & conversion. It may become apparent that you need to change your keywords, content, or other factors as the campaign develops. No matter what changes need to be made, they should always reflect the purpose of the site.