About Us
Corporate & Individual Certifications
As a corporate entity, Converg Media LLC is certified with both Google and Yahoo! Converg Media is a Google Adwords Qualified Company and a Certified Ambassador with Yahoo! Additionally, many of the team members are also certified at the individual level.
Partnerships & Relationships
Converg has partnered with many other companies to maximize opportunities for clients. These partnerships and relationships include Direct Marketing Association, Search Engine Marketing Professional Organization, Google Analytics (for web analytics), eMarketer, Direct Marketing Association and several more.
Converg Media Differentiation
1. A Time Tested Methodology – Dynamic Search Media & Methodology
2. A Multidisciplinary Team Approach (PPC team, SEO team, etc).
3. A Deep Knowledge of Search Variables
4. Fierce Commitment to Your Profitability
5. Corporate & Individual Certifications
6. Corporate Partnerships & Relationships
7. Best in Class Technology
8. Commitment to Innovation
Search Engine Optimization (SEO)
The objective of search engine optimization is to obtain high rankings in the search engines for the most important keywords for the business. Converg Media’s SEO service is highly iterative and includes the following key phases: Discovery Interview, Site Review, Keyword Research and Analysis, Competitive Research Analysis, Page Editing, Search Engine Submission, Search Engine Ranking Monitoring, Link Development, Project Communications and ROI Tracking.
Pay Per Click Advertising Services
By employing pay per click advertising, businesses can acquire new customers while achieving a high return on their investment. Leveraging our certifications, Converg Media designs, develops and executes such campaigns flawlessly. These Services include, Discovery Interview, Account Setup, Keyword Research and Analysis, Creative Development, Landing Page Identification, Tracking Code Implementation, Keyword Management, Bid Management, Campaign Modifications, Creative Testing, and Project Communications and Status.
Paid Inclusion (Search Submission)
Paid Inclusion is a service where Converg Media creates an optimized feed of the website and uploads this feed to Yahoo. This process significantly increases a client’s ability to become well ranked in Yahoo much faster compared to traditional spidering as this feed is updated every 48 hours.
Shopping Portal Optimization
According to industry data, there are over 100 million searches per month in the shopping portals such as Shopping.com, Bizrate, etc. To help clients participate in this market, Converg Media offers shopping portal optimization services. These services include developing a strategy for each portal, generation of unique optimized feeds for each portal, and venue specific optimization techniques.
Display Advertising (Online Media Planning & Buying)
Leveraging its relationship with Nielsen//NetRatings, Converg Media can design, develop and deploy an online media plan for purchasing banners, sponsorships and alike to drive targeted traffic to the client’s site.
Affiliate Marketing
Affiliate marketing typically is a performance-based program where advertisers pay other sites a cost per lead, share revenue or a flat fee per sale. Converg Media has helped many clients design and develop affiliate marketing campaigns.
V-Marketing (Video Marketing)
To provide lift to search marketing campaigns, Converg Media produces video content designed to more effectively communicate the value proposition, increase conversions, boost credibility, and improve overall ROI. The entire video production process, from script writing and talent selection, to field production and post-production editing is professionally managed by Converg Media.
Web Analytics
Web Analytics enables clients to understand how their website is supporting their business goals with dashboard reports of their online marketing campaigns. As part of this important task, Converg Media deploys analytics software from Google – the market leader in website analytics.
