SEO is an ever-changing strategy, but offers lots of opportunities to those who yearn to succeed in digital marketing at Kansas City. As there is no definite plan for SEO, you must learn how to adapt to changes. Here let us catch up on the latest trends in SEO this year,
Emergence of voice search
Currently a large portion of all the queries is made with voice searches, providing a great opportunity to practitioners who aim to rank well. This is why SEO companies in Kansas City have begun to incorporate long tail keywords. For example, when conventional keywords used by SEO experts are more like “Basement remodeling Kansas City”, in order to imply voice search in your SEO strategy you would have to phrase your keywords in an informal tone such as “Looking for a basement remodeling service in Kansas City”. By this way, you can meet the needs of a voice search while satisfying the conditions of a brief search.
More than a half of search queries come from mobile phones, and 2018 is expected to be further mobile-centric. So, it has become much necessary to be focused on making your website suitable for mobile phones if you haven’t been doing it already.
At present, a large amount of search queries have got instant answers in the Google as featured snippets. Though they have already been stealing about 10% of all traffic from the top ranking websites, this year featured snippets is expected to bereave the traffic positions of other websites even further. This results in emergence of more Q&A contents. Also, digital marketing agencies at Kansas City structure and tweak their contents to make it feasible for the Google to draw appropriate information for featured snippets.
Content is above all else
Content would still continue to exist as the most important part of your website development. But the only variation is, you will have to adopt a new approach to your content optimization. Focus more on creating quality contents that include infographics, video or tables rather than adding long boring passages to your website.
Proficient user experience
The primary goal of any SEO in Kansas City is to entice as many users as possible and keep them occupied enough to make a conversion. But the duration and frequency of their visits mainly depends on how long your page takes to get loaded, having a straightforward navigation and whether there are any broken links in the website. So as before, user experience would get to play an essential role in the outcome of your SEO in 2018.