Search engines for a long time have been reliant on links to improve rankings for websites. However, in the recent times, search engines have begun to lean on to a more accurate ranking signal – brand mentions. Leading websites such as Wikipedia, Entrepreneur, Forbes, and more typically use nofollow outgoing links, because they don’t want others to assume that they are simply “advertising” every website they link to. This has further emphasized the importance of brand mentions today. Here’s what the experts in SEO in Kansas City has got to say:
Include brand mentions in your SEO strategy:
Receiving mentions is far easier than getting dofollow links. If you already have a link-building strategy that’s working for you, you can utilize the same to obtain more brand mentions, therefore you don’t have to worry about the big names nofollowing your links.
Fortunately, tracking brand mentions is easy. With the help of a useful monitoring tool, you can identify mentions of your brand as well as the product anywhere in the internet space. Several tools out there only scan for mentions that arise on social media, therefore look for the right tool that can help discover mentions from a myriad of internet sources including forms, blogs, review platforms and news sites. All you can do is to simply create an alert for your brand within the tool to track your brand mentions, the easy way.
Try to grow your mentions:
You need to implement efforts that help grow your brand mentions. Couple it with your link building strategy and you will find success. Here are some tips to help you out:
Customer Care: Several brands today use the power of social media to address grievances and complaints of their customers. This not just develops loyalty and trust, but will also benefit your business in terms of SEO.
Reviews: Check out the customer reviews about your brand or product, and promptly respond to negative ones. Search for good platforms to track for customer reviews, depending on the nature of your business. For instance, Yelp and TripAdvisor are ideal for restaurants.
Spruce up Social Media Conversations: Social media is the place to be, when it comes to enhancing brand awareness. Talk to your customers about your business and try to generate sales.
Analyze Your Competitors: It is easy for you to track the mentions of your competitors and what they are doing to increase brand awareness. By analyzing their strategy, it is easy for you to understand what tactics they adopt and prevent any possible mistakes in the process.
Influencer Marketing: Influencer marketing is on the rise. You can market your product with the help of social media influencers. This can introduce your brand to an entirely new audience, while also leveraging your brand mentions and SEO in Kansas City results.
Link building isn’t going anywhere, nevertheless brand mentions is something you should capitalize on. Create buzz about your brand, and search engines will totally realize your efforts.