Mobile is taking over the digital landscape, in particular among the 18-34 year old demographic and this fact is undeniable. It is estimated that there are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. This equates to 1 smartphone user for every 1.2 people in the world. […]

Strategizing search engine optimization in Kansas City includes paces, reliance and contemplation throughout. It is essential that you “see” the strategy in an illustrated way by making use of spreadsheets, slides or text documents rather than just understanding it conceptually.  And it is essential to document all the revisions made to the strategy and the […]

Mobile marketing will play a key role in emerging consumer technologies such as bots, intelligent agents, extended reality, connected objects, and IoT. Yes, according to the new statistical reports, “With over 5 billion smartphones forecasted to be in use worldwide by 2020, mobile will play a key role in activating adjacent connected experiences.” With many […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]