Mobile is taking over the digital landscape, in particular among the 18-34 year old demographic and this fact is undeniable. It is estimated that there are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. This equates to 1 smartphone user for every 1.2 people in the world.
This rise in mobile usage has an enormous impact on social media and digital marketing in Kansas City. This becomes evident as 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. These numbers are expected only to grow in the following years.
Effect of Mobile on Social Trends
Currently, the studies reveal that most of the time spent online is on messaging apps. The three mobile apps that dominate digital media time are,
Other messaging apps that follow this list are,
Today, brands are using these instant messaging apps as a customer service platform or publishers looking for a new distribution channel.
Changing Attributions and Websites
A research report states that “70% of sharing is done outside of social channels,” which means concentrating more on the dark social attribute is most important to get an insight on how, what and where audiences are engaging.
Also, various combinations of features that are pre built-in mobile apps are changing the role of websites in a bit. For example, advanced features like instant articles, live video, and auto play video within Facebook are reshaping the destination-centric model of sites to a distribution-centric model of channels.
Viral Visual Content
The role of text in social media posts is fading due to the huge audience base for visual contents like images and videos. Since smartphones use the richer forms of media to engage on the smaller screen, it has become very easier to make and share visual content.
Did you know visual content shared daily has grown to 3 billion images and 10 billion videos between Snapchat, Facebook, Facebook Messenger, Instagram, and WhatsApp? Moreover, video is further projected to account for 75% of mobile traffic by 2020.
Influencers and UGC
Nowadays, due to the narrow gap between social apps and one-on-one communication channels, influencers are used as the dominant method to influence customers. Integrating brand-sponsored interactive features like filters and UGC encouragement provides your audience a new alternate to engage with brands through social apps.
Social advertising still offers a significant opportunity for brands that lag behind on conventional advertising. This is because social platforms offer vast data collection opportunities to power highly-targeted advertising.