A content audit means conducting a research on all the contents of a website to see whether they fit with the customer requirements and the objectives of the organization. It is an effective way to determine if there are any ongoing issues in your existing content strategy and helps deciding on the possibilities of future schemes. Here are the most common blunders that are brought out in the open by content audits,
Not including explicit call-to-action
One of the main focuses of a content audit is to establish a clearly expressed call-to-action. Once you have succeeded in getting the attention of your potential customers, it is very important to direct them to your business. For example, if your goal is to make them sift through your products, add a big “check out the collections” button. There is nothing more idiotic than losing customers just because they don’t know what to do next.
Lack of proper content
Your contents need to meet the requirements of each stage in the sales funnel: awareness, consideration, purchase and retention. Auditors often find an inordinate amount of contents dedicated to boosting the purchase when compared to others. Particularly, it has been found that the “retention” stage is often overlooked.
But experts in Digital marketing at Kansas City suggest that it is a way lot cheaper to do business with the existing customers than bringing in new ones. So, keep them occupied with your brand and come up with new ways to make use of your products.
Not making use of the testimonials in the right way
Many websites devote a number of pages solely to display testimonials. But in truth, customers would mostly rely on third party review sites than putting their trust on a company’s testimonial page. So instead of wasting your hard-earned positive reviews on a dedicated page showcase them at the appropriate places. If you have got a testimony about the usefulness of your product, add it in your product page. You can also use them to gain local authority by getting testimonials from people residing in specific locations.
Poor user experience
The organization of the content is just as essential as the content itself. Without a proper site structure, it would be very hard for the users to go through the website and find relevant information. SEO companies in Kansas City take some time to do internal linking so that the core page of any website can be found easily and also to link pages that relate to each other.
Not creating locally relevant contents
If you want to dominate the local market, then it is important to make contents that address the challenges faced by the local community. So, best choose a company that performs dedicated local SEO in Kansas City to gain the loyalty of local customers.
By avoiding these mistakes, you can greatly enhance your webpage content and keep your users more engaged.