It’s Time to Add Podcasting to Your Marketing Mix

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Add Podcasting to Your Marketing MixIn 2017, one of the most popular topics was video marketing. Every marketer was in a rush to find unique tricks that help them to incorporate video into their marketing strategies. But, what would be the hottest trend in 2018?

With the growing popularity of smart speakers and personal assistants, maybe it’s time for SEO in Kansas City to focus on a new tactic, audio podcasting.

Podcasting is Not Blogging

Many marketers spend hours researching, outlining and writing blogs and columns to create a blog content that attracts and educates the reader. But, this is not the case with podcasts. You don’t have to put such great effort to get your podcast to the audience. Moreover, it doesn’t require any video content, and you don’t have to invest in expensive computer equipment for video creation and editing.

Podcasting is the perfect way to share simple ideas. But keep in mind, podcasting is not a replacement for good writing such as blogs, whitepapers, and e-books. It’s not a replacement for videos either. Obviously, it is not cheaper, but could be a great addition to your marketing mix if you approach it with the right strategy and mindset.

Tips to Start a Podcast

To include podcasts to your marketing plan, you should build an audience by offering useful content in the market. Here are some effective steps to get started with audio podcasts.

Plan a Theme

Decide on the overall theme of your show, before you start working on individual shows. Figure out whether you can generate enough of an audience to make the effort worth it. Decide on the goal of your podcast and the type of information you want to share.


Choose a platform to host the podcast and make sure the platform you choose includes the ability to share your podcast show on iTunes, Google Play, and Stitcher. If you have planned to host your podcast on a website directory, not only consider the size of the file you are storing but streaming out to your audience.

Develop a Schedule

One major area that you should focus on is consistency. Finalize a schedule that you know you can stick with and then plan out a few months of topics. This provides you the time to pull together the content and the guest hosts you want. The show notes you need for each show include,

  • A compelling show title
  • A subtitle
  • A description paragraph
  • Time-stamped key takeaways
  • Links and mentions
  • Tweetables

Engage with the Listeners

Not only engage with your customers through podcast but also leverage social media to build and continue the conversations you have on your podcast. To grow the conversation, consider a Facebook Group and create a Twitter hash tag.

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