Albeit Instagram and Snapchat have presented a new way for brands to experiment with video, YouTube still has 5 billion videos being watched on its platform on a daily basis and it continues to be the king of visual content. Lately, YouTube has been in the headlines, obviously not for the positive reasons. Here we have listed a few strategies that help you to figure out why YouTube should still be top of mind for social media marketers.
Many people think that the success of having effective social media marketing in Kansas City for YouTube happens only if a video goes viral. It is absolutely a myth! Today, users are consuming video content for a variety of reasons. Google suggests that when it comes to video viewing, mobile is a lot like TV, meaning that people are in fact watching in the evening, at home, and to relax. So, don’t consider YouTube as ‘on-the-go’ entertainment. Still, there is a scope for lean-back content such as informational and educational video.
One factor that the most successful YouTube channels share in common is consistency. With big brands posting every couple of days or daily, the most obvious way being how often videos are posted. Having a highly populated YouTube channel is not a necessary measure for consistency. Marketers can create consistency in terms of,
Fluency and more.
It can also mean featuring the same people or come back to a recurring theme or topic. This helps viewers to understand what to expect from the channel, and the familiarity builds loyalty over time.
To capture the attention of the audience, ephemeral videos are the best tools, but it tends to create a passive user experience often. A YouTube channel should create a sense of community for brands, with each channel having the potential to build a loyal and highly engaged audience. Moreover, the brands should be more willing to respond to build a relationship with the audience through effective communication and interaction.
To promote loyalty and build an audience, it is important for brands to prompt users to leave comments. You can also allow brands to promote elements at the end of a video, such as another video, playlist, or an external website.
While quality content and consistency bolsters the success on YouTube, it is important for brands to ensure that videos are getting the maximum exposure possible. Include a major keyword in the title, use relevant tags, and a lengthy and well-crafted description, to help your content rank well.
Concentrate on Mobile
Google suggests that three in four adults report watching YouTube at home on their mobile device. Compared to traditional television, the act of watching video on mobile offers less distraction to the viewers. Moreover, mobile-first strategy helps users to deliver content that’s relevant and engaging in a real-time context.