Free and fast shipping are an expectation for customers, thanks to brands such as Amazon and ASOS. This can inspire loyalty to a certain extent, but there is a game changer the ‘try before you buy’ model which could improve your brand loyalty. Employing this strategy helps you to manage risk and takes away the uncertainty associated with online shopping and allowing customers to only pay for items they keep.
This alleviates the worry of customers about the financial implications of online shopping, which could spur them on to order on a more regular basis.
Align the Values
Customers are more likely to trust brands that share the same values and beliefs as they do. 64% agree that they have a relationship with a brand if they align with customer values. A brand can align with the customer value and create stronger and more loyal relationships with their customers through activities such as loyalty scheme, donating points.
In the recent years, Loyalty schemes are proven to be an effective tool for customer retention. A recent research report suggests that 84% of consumers are more likely to choose a retailer that has a loyalty program, while 68% of millennial say they wouldn’t be loyal to a brand if it doesn’t have one.
So, it is important for brands to offer customers a good loyalty program that effectively promotes and communicates its benefits.
Some simple factors that make people want to come back to your brand. Expressing gratitude to your customers is one among them. Sending confirmation mails to the customers can even make a simple impact on the minds of the customers. It can be a foundation on which to build an overarching email strategy, whereby a brand recognizes for loyalty over time.
Different ways of showing genuine gratitude include sending thank you e-mails, additional promo codes, newsletter sign-up and more.
Being transparent and accountable from the get-go prevents customers from going elsewhere and is much more likely to increase retention rates. A recent research report says that 40% of customers say they would switch from their current preferred brand to one that offers more transparency. Being transparent reassures your customers about what they can expect and helps to generate trust. It also enables customers to see what they’re paying for and create a brand reputation based on openness and honesty.