you should not be swayed by any posts claiming to have data which suggests new TLDs are doing well in search results. If that’s the case, it’s not due to any artificial boost or preference from Google. You can make a fantastic website that performs well in search on any TLD, but obviously the longer you have it public, the better chance you get to play outside of the sandbox.

What does this mean for Search Engine Optimization for 2012+? Well, there’s two main points to take away from this: On-site optimization or “over optimization” and Off-site link building.

It was dead before it started. Too many companies rightfully want to be where customers are at but in this case, like many social media destinations, users just want to be left alone.