you should not be swayed by any posts claiming to have data which suggests new TLDs are doing well in search results. If that’s the case, it’s not due to any artificial boost or preference from Google. You can make a fantastic website that performs well in search on any TLD, but obviously the longer you have it public, the better chance you get to play outside of the sandbox.

Detailed instructions of how to use Event Tracking within Google Analytics can be found here, but here is an overview: At the top level, Event Tracking is done through embedding an image tag within the HTML of your email. The URL of the image contains all the information necessary for Google Analytics to understand what account […]

  NOTE: Converg clients are doing very well with the latest update and algorithm changes like these only help increase our clients positions.   So, who’s who? Panda Penguin Hummingbird First Launched 24 Feb 2011 (last updated in May 2014) 24 April 2012 (new updated is expected soon) August 2013 Also known as Farmer update Web […]

Original Penguin Update:   Tuesday, April 24th, was a day that seemed normal until, a reasonably noticeable drop in rankings changed things. What did Google do?  Could it have been another, more aggressive version of Panda? A part of the “no ads above the fold” algorithm change? Maybe it was the famed and feared over-optimization […]

What does this mean for Search Engine Optimization for 2012+? Well, there’s two main points to take away from this: On-site optimization or “over optimization” and Off-site link building.

It was dead before it started. Too many companies rightfully want to be where customers are at but in this case, like many social media destinations, users just want to be left alone.

The trend is clear: Yahoo!’s search traffic Free Falls. The Search Engine wars have always been sketchy with each trying to reach more visitors and appealing to visitors to use them as their “homepage”.  The search engine wars will forever continue, but for the time being, the results are clear.  For the past 3 months, Yahoo! […]

  Research performed by Samuel Ieong, Nina Mishra, Eldar Sadikov, and Li Zhang of Microsoft and Stanford University provides an interesting fact for how human behaviors affect the choice of search results when it comes to domain names.   Is there really Domain Bias in Web Search? This paper uncovers a new phenomenon in web search that […]

Another reason why inbound marketing is winning is because it costs less than traditional marketing. Why try to buy your way in when consumers aren’t even paying attention? Here are some stats from the infographic below. 44% of direct mail is never opened. That’s a waste of time, postage and paper. 86% of people skip […]

By Shane Kinsch A sitemap is more than just a list of links on your website that makeup the “site” , it’s an easy way for the search engines to get a taste of what your site is about. . First, Create your Sitemap If you need help creating your initial sitemap, there’s a lot […]