Facebook Stores Shutdown Within Months of Launching

  • February 17, 2012
  • B2B
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Retailers including J.C. Penney, Nordstrom and GameStop closed their Facebook stores within months of launching them, throwing the future of Facebook commerce into doubt, says Forrester Research analyst Sucharita Mulpuru. “There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,” Mulpuru said. “But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.

“It never did make sense”, said Shane Kinsch of Converg Media.  “It was dead before it started.  Many companies rightfully want to be where customers are but in this case, like many social media destinations, users just want to be left alone.”    Read more at Bloomberg

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