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Author Archives: Shane Kinsch

New gTLDS are not having any Influence in Search Rankings

you should not be swayed by any posts claiming to have data which suggests new TLDs are doing well in search results. If…
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Google Introduces Website Call Conversions

Recently, Google announced forwarding numbers for their AdWords Adverting platform to help better bridge the gap between when someone views a Google Ad…
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Tracking Email Campaigns using Google Analytics

Detailed instructions of how to use Event Tracking within Google Analytics can be found here, but here is an overview: At the top level,…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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