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Author Archives: Shane Kinsch

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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General Google Algorithm Search Updates

  NOTE: Converg clients are doing very well with the latest update and algorithm changes like these only help increase our clients positions.  …
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How Does the Google AdWords Auction Work?

Visually see how Google AdWords auctions work by reviewing this Infographic to help you better understand how the Quality Score affects cost
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