After brainstorming ideas for creating a quality content, you need to devise a very effective content marketing plan to obtain return on your investment. To get the attention of your readers and drive more traffic to your website, follow these 5 effective marketing strategies recommended by a leading digital marketing agency in Kansas City today.
Paid Promotion on Social Media
One of the most effective strategies that you can adopt to promote your content is to go for advertising on social media. By targeting people who are interested in your content, driving traffic to your website is possible. You can use Facebook audience insights tool, with which you can choose to identify your audience based on demographics, intent and psychographics. Some advantages of social media ads include increased website traffic, better brand awareness, and increased conversion rate.
Integrate Videos on Social Media:
Recent statistics show that video marketing is more effective than ever before. By including videos in your content, your brand gets better exposure. It has also been found that in the period between June 2016 and June 2017, sponsored videos on Facebook received more views with an increase of over 258 percent. Furthermore, adding videos on your landing page can increase your conversion rate as well. Plus, videos can also be more engaging than textual content.
Influencer Marketing is on The Rise:
Influencer marketing is one of the underappreciated tools in the industry. Influencers not just enable exposing your content to an entirely new audience, but they also receive your brand as something authentic and credible. You can directly get in touch with the influencers working in your industry, to share and amplify the popularity of your content. You can also execute promotion partnerships with them too.
Another great way to bring continuous exposure to your content is by email marketing. Email marketing will help your new content to be discovered by an audience that’s already interested in you. Email marketing also has the power to enhance customer retention while giving your content the exposure it needs. So create a newsletter that includes the content you would like to promote, and you can even use GIFs or videos to spruce up the newsletter.
Content syndication is often overlooked by content marketers, but it is a great way to expand to your audience reach. Identify a reliable website for syndication, and look at the analytics data to see what keywords they use in their content and their traffic stats. Only share the best content in your website. If you are a part of a content community, make sure that you share the content of other members to maintain relations in the industry for more link opportunities and shares.
Create better brand awareness and enhance the popularity of your content by executing the above strategies with the help of the experts in SEO in Kansas City. By property focusing on promotion strategies, your content can be certainly discovered.