According to data released by Small Biz Trends in 2016, 97% of online adults aged 16-64 say they have used or visited a social media site in the last month. These figures, tell the story of the growth of social media marketing in Kansas City in recent times. While traditional marketing techniques can’t be discarded, any 21st century business in Kansas city seeking to maximize returns cannot overlook the immense potential that social media marketing offers.
However, a new set of rules applies to selling on social media. It’s due to the nature or peculiarities of social media platforms. You can hire a digital marketing agency in Kansas City to deal with it. Businesses have to learn new rules and unlearn old ones to get the attention of the impatient 21st-century crowd.
Here we explore the new rules of social media marketing and how companies can use them to generate revenue.
Goal Setting is the Game
The first step in approaching social media marketing in Kansas City is setting definite goals for approaching social media. In doing this, companies have to establish SMART goals. Thus, the goals must be Specific, Measurable, Achievable, Realistic and Timely.
Companies must also ascertain early in the game what their sole aim for marketing on social media is all about. Do they want to drive traffic, strengthen brand or to generally create an online presence? This would help in choosing specific platforms to push social media campaigns.
Understanding Platform Choice
Upon arriving at a clearly defined strategy, the company must then decide which platform would achieve the maximum results in this regard. The choice of platform stems from an understanding of the target crowd. For instance, data from Word Stream suggests that more females than males use Instagram. Thus a company that sells make-up kits would be better served by being on Instagram.
While platforms like Facebook, Instagram and twitter might have diversity in demographics; this does not necessarily make them the right fit for all businesses. Some would get better results by being on LinkedIn or Pinterest.
Keeping Tabs on the Competition
While this might seem all cloak and dagger, it is aimed at knowing what works and discarding what doesn’t. Understanding the social media strategy of a company in the same industry gives valuable insight as to how best to entice the target audience.
Companies can do this by compiling a list of the top 3-5 leaders of the same industry they belong to. Then, analyze the kind of content such companies are promoting on different platforms. Feedback and review of customers must also be evaluated.
Creating a Content Calendar
Once the above-mentioned tasks have been undertaken, you can create a calendar of how you want to handle the social media content. You can decide on the best content to promote on different platforms, and how best to relate such content to users on that platform.
Also, you need to itemize the priority list of the different social media platforms. In other words, a company, armed with the information provided by its initial research can dedicate more effort to platforms it feels can generate the ideal results.