Unlock New Touch Points with Effective Mobile Marketing Strategies

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Mobile marketing will play a key role in emerging consumer technologies such as bots, intelligent agents, extended reality, connected objects, and IoT. Yes, according to the new statistical reports, “With over 5 billion smartphones forecasted to be in use worldwide by 2020, mobile will play a key role in activating adjacent connected experiences.”

With many business focusing on exciting new technologies there are still businesses who struggle to execute their mobile approach. This was evident by a quantitative survey among marketers and the results obtained are listed below,

  • 6% businesses use intelligent agents regularly whereas 18% are planning to use them in the next year.
  • 5% use bots regularly 40% are piloting to use them in the next year.
  • 3% use augmented reality regularly and 30% are planning to use AR in the next year.

These businesses often underestimate the power of mobile technology in Kansas City digital marketing and miss every opportunity to create new offline experiences. They still consider mobile as a standalone marketing and advertising channel and lack the required cross-channel, cross-device execution in today’s multifaceted digital world.

To cope up with this complex digital landscape and make mobile the primary touch point of customer engagement, businesses should

  • Increase mobile’s share in the marketing mix
  • Invest in apps-like to enhance mobile web moment experiences
  • Integrate automation technologies by partnering with business technology counterparts.

Proven Mobile Marketing Tips for Businesses

Responsive Design

If you are wondering why to target smartphones and tablets with your web efforts, then here is the answer for you. Over 1.2 billion people access the web from their mobile devices with about 25.9 percent of all emails are opened on mobile phones, and 10.2 percent are opened on tablet computers.

In order to adapt to this mobile browsing behavior, your website should be responsive. If you have a website, landing page or email that looks good on smaller screens, then you are going to rock the digital world.

Integrated Geo-marketing

Leveraging geographical intelligence into various aspects of marketing offers more benefits when it becomes a part of your mobile marketing plan with existing technologies at little additional costs. Having a system that sends out notifications, coupons and other promotional materials when a user is in or near a designated area is an attractive option that helps you reach more target audience and deliver content to the right people at the right time.

Mobile Payment Options

Incorporating mobile payment options into your business offers customer convenience and various other benefits when it comes to service, security, ease of use, and cost efficiency. Mobile payment hardware and apps for your mobile devices is cost-effective to acquire and implement, and saves you more money.

So, why wait? The above discussed three technologies are affordable and simple to start your game in the digital world achieve great results on a small or limited budget. Get in touch with your SEO company in Kansas City for more benefits!

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