Search engine optimization can be viewed as a constant struggle between the websites and the search engines. Digital marketing agencies in Kansas City focus on achieving and sustaining first-page rankings while the search engines seek ways to improve results for each search. A good SEO would help to make your business noticeable in the world’s largest market, the Internet. Here are some tips if you want to stay ahead of your competitors in 2017,
1. Structured data mark-up
“Structured data” means information that is formatted in a universally understandable way. Search engines have a limited understanding of WebPages. With a structured data, you can aid search engines to understand your content easily and present it in a relevant and attractively way. This could boost the incoming traffic of your webpage.
They enable a website to load effectively on mobile devices. Deloitte reports that mobile phones have impacted major purchase decisions and resulted in $970 billion dollars worth of transactions in 2016.With the increase in mobile searches, switching to mobile-first approach has become the number one priority of various search engine optimization in Kansas City.
3. Longer content
It has been found that long form contents ranging from 1000 to 10,000 words have increased the standard and the higher ranking of websites. Thus, SEO companies in Kansas City prefer to use two to three long word contents over featuring five to six short segments.
4. Use of infographics
Infographics grabs more attention and can lead to increased incoming traffic. Nowadays many people take the easier route and rather search for an image than a link. Thus, the competition in image searches is getting fiercer than the content search. Make sure to optimize your images and try to incorporate original ones.
5. Social-media platforms
The impact of social-media on digital marketing in Kansas City cannot be ignored easily. Most of the users are now utilizing social media to look for reviews, ratings, updates etc. Hence, they play an important role in branding your product/service and bringing traffic to your website.
6. Site caching
A successful website not only has a valuable content which benefits its users but also offers the best user-experience. Caching would enhance the load time of your website, thus reducing the bouncing rate. Though the basic browse cache works well, it is best to consider AMP as they display content from Google-hosted cache reserve.
7. Direct answers
People have begun to expect explicit answers for a specific query rather than searching information content. The websites that provide those precise answers would be given more preference and would grab the top position in the SERP.
Above all, it is important to adapt yourself to any changes in a smart way.