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Author Archives:
Shane Kinsch
Strategic Use of Images in Search Engine Optimization
By
Shane Kinsch
April 17, 2014
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links
By
Shane Kinsch
April 17, 2014
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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General Google Algorithm Search Updates
By
Shane Kinsch
March 13, 2014
NOTE: Converg clients are doing very well with the latest update and algorithm changes like these only help increase our clients positions. …
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How Does the Google AdWords Auction Work?
By
Shane Kinsch
December 17, 2013
Visually see how Google AdWords auctions work by reviewing this Infographic to help you better understand how the Quality Score affects cost
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