As a content marketer, you do your best to best to yield the maximum results of your content’s performance. You should be creating the most relevant content post analyses of the competitors and the industry. However, content promotion is that one aspect that markets often overlook. So, why content promotion is important? To ensure the content reaches the targeted audience, of course! Here are 6 ways recommended by digital marketing experts in Kansas City to improve your content promotion.
1. Give a Shoutout to Your Industry Influencers:
Quoting experts in your piece of content is a great idea. If you don’t have connections with the experts, reach out to at least 10 people and ask them your questions. Be patient for it might take long to hear back from them, while others might not even respond to you. You could get in touch with such experts over Twitter and LinkedIn, but make sure not to spam them.
2. Create A Short Survey on Twitter:
The easiest and fastest way to promote you content is to conduct short surveys on social media sites. Choose a platform of your choice and create a short survey. You shall then distribute it to your experts and ask them all the questions you have. The best platform to obtain the results fast is Twitter.
3. Make a Video to Support Your Content:
Several studies suggest that videos can get more engagement, relative to any form of content. Animoto, one of the leading video creation platforms stated that people are 4 times more likely to watch a video about a product than read about it. Features such as autoplay will also help gets video viral. Also be mindful of the length of the videos depending on where you are posting it. Create short videos on Facebook and Twitter, whereas longer videos would work on YouTube.
4. Use GIFs:
If you are on budget and are currently not ready to invest in a good video, then GIFs are a good alternative. GIFs have a popular content among both in email marketing and social media. But make sure to carefully look at how your GIFs are received by your audience.
5. Invest in Paid Ads on Facebook and Twitter:
Paid advertisements are one of the features that you, as a content marketer, should take advantage of. While creating a paid, promoted post, you can manually choose the audience you’d want to target. You can also get the assistance of experienced digital marketing experts in Kansas City for the same. There are ad settings and filters that you can use and set to choose the right type of audience.
6. Add your Content in a Newsletter:
Scheduling and sending out social media posts is one, but to make sure your brand remains in the minds of your clients, create a newsletter which will include the content that you have curated. This way, they will not miss out on any content that you post online.
If you believe that your content can appeal to a larger audience, content promotion with appropriate measures for SEO in Kansas City is the key to amplify its popularity.