As we all know, people are going mobile on a large scale for conducting businesses, connecting with friends and making purchases. It is estimated that there will be over 6.1 billion smartphone users worldwide by 2020. The total spending on digital ads is expected to double to almost $59 billion by 2018 and 47% of Millennial’ consistently search for local products and services on a mobile device.
Also, mobile marketing is not just confined within youth groups but 13-18% of Baby Boomers are engaged in mobile searches. So, here we have featured a list of mobile PPC trends that you should incorporate to your digital marketing strategies in Kansas City to generate more leads and sales.
Content Marketing through PPC
Content marketing has become the most essential marketing strategy of these days. Hence, use PPC ads to promote content than products.
PPC – Content – Brand
PPC ads guarantee premium placements in search results and enhance brand visibility. This enables users to recognize your brand and boosts consumer trust. Linking your ads to quality contents of your website you elevate brand awareness across channels and continue to strengthen your relationship with the consumer.
PPC – Content – Social Media
Facebook – Suitable for receptive audience looking for new content.
Twitter – Good venue for pay-per-click content marketing.
LinkedIn – An excellent choice for B2B companies.
Adwords Ad Extensions
Using ad extensions optimizes your portable mobile devices such as smart phones or tablets for easy conversions. Adword ad extensions include,
A clickable phone number
Ad extensions should be the way forward for mobile PPC campaigns and allow the conversion to occur with one click.
Integration of Brick and Mortar Retail
The statistical PPC reports of previous years’ show that the most effective ads were those that catered to the immediate needs of the user. So, using location based geo-targeting ads to reach your customers is the better way to integrate brick and mortar retail with online shopping.
The Internet of Things
The PPC integration of online and on-the-ground consumer experience will help in the evolution of Internet of Things. It is also expected that a quarter of a billion vehicles will be connected to the Internet, giving us entirely new possibilities for in-vehicle services and automated driving by 2020. Also, machine-to-machine connection is estimated to grow from 5 billion to 27 billion by 2024. Today, paid ads account for 64.6% of all clicks. Hence, the major challenge before us is how to engage with IoT users and how to sell via these new gadgets.
Moreover, pay per click advertising, by SEO companies in Kansas City is very cost effective than traditional advertising and yield high return on investment when done right. To know more about PPC advertising on mobile devices, visit converg.com now.