Are you an SEO Beginner? Here are 8 Facts You Should Know

  • December 18, 2017
  • SEO
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If you are just venturing into the world of SEO, there might be several questions popping up in your mind. To excel in this field and to obtain real results, you should be in the know of some of the fundamental facts that form the foundation of technical SEO in Kansas City. Having this knowledge would also help you in creating a website that ranks better. Take a look at this list:

  1. Importance of Page Speed:

Slow page load times is not just an annoyance to users, it can have negative consequences to your business as well. Page speed has always been one of the crucial ranking factors that Google has been considering for a long time. Google has also recently proclaimed that mobile page speed will be a new factor they would consider to determine the mobile search rankings. Google’s PageSpeed Insights tool is useful to obtain an idea of site speed while also offering important suggestions for improvement.

  1. txt Should be placed in the Main Directory of your Site:

The Robots.txt is a case sensitive file and in order for it to be recognized, they must all be in lowercase letters (robots.txt). Crawlers also look for this file in a site’s main directory. If it doesn’t, it would continue crawling, supposing there’s no such file.

  1. The noarchive Tag will not impact Rankings:

The noarchive tag will prevent Google from exhibiting the cached version of your page in the search results, but that doesn’t mean that the ranking of your website would be affected.

  1. Google will Score Internal and External Links in Different Ways

A link to an external website will be valued/weighted in a different way, compared to a link that directs to your own website.

  1. You can always Check the Crawl Budget in the Search Console:

The crawl budget refers to the number of pages that Google will crawl within a selected period of time. You can find out your crawl budget on the Google Search Console, and you also get the option to increase the same, if needed.

  1. Google Mostly Crawls the Homepage First:

Even though there isn’t a specific rule set by Google regarding the same, Google will usually crawl the homepage first. If there’s a large number of links in a website, this might probably be not the case.

  1. Google Prefers HTTPS:

Website authenticity and security has become all the more important. To ensure boost in rankings, Google suggests websites to migrate to the HTTPS protocol, and the Chrome browser now issues warnings to users who visit websites that aren’t secure. According to Kansas City SEO experts, over half of the websites ranked on the first page are secured with HTTPS.

  1. You Can Opt for a Search Box in Google:

Google will include a search box with the listing. The integrated search box is meant to display content from within your website. If you prefer to use it, you may opt for it to be included with the search results.

Get in touch with a certified SEO company in Kansas City and know how SEO can help you meet your business goals.

 

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