Technical SEO is literally the backbone of any website. The development and popularity of your website is shaped up by the strategies that you create and follow with technical SEO elements. However, marketers often unintentionally tend to follow common SEO mistakes that can put a dent on marketing and its subsequent results. Take a look at these 7 mistakes highlighted by a digital marketing agency in Kansas City to avoid committing it:
Mistake 1: Content That Lacks in Quality
When creating content, always make remember that search engine bots will crawl your website. Since search engines demand high quality content, make sure they are effective in conveying useful information to the bots and your audience. Ensure that each webpage on your website should have nearly 400 words of quality content. The maximum words shall go up to 2300 words.
Mistake 2: Duplicated Content
One of the major SEO mistakes committed by marketers is overseeing the presence of duplicated content. If two or more webpages have duplicated content, the search engines might get confused and this will lead to your webpages competing against each other. In worst case scenario, your website shall get penalized as well.
Mistake 3: Selecting the Wrong Keywords
Choosing the wrong keywords signify finding irrelevant keywords that do not accurately describe product and service you are intending to promote. Therefore, choose the target keywords carefully, as they are highly important in determining the success of SEO. Remember to choose the keywords that helps convert leads to customers.
Mistake 4: Not Optimizing Title Tag
One of the biggest mistakes marketers usually commit is that the text content will not be properly optimized. Optimize your title tags H1, H2 and H3, and use variations of the primary keywords in each of these header tags. Optimizing title tags will help boost your page rankings.
Mistake 5: Too much Stuffing of Keywords:
Google’s algorithms always change, and one of such policy changes includes penalizing websites for overstuffing of websites. Always use keywords that are relevant to the content in your website, but make sure you are not overdoing it.