Amongst the search engines that are available today, Google and Bing are the most popular choices on the internet. However, most businesses prefer Google to Bing and sometimes might even forget the existence of the latter. This is why performing SEO campaigns on Bing will be greatly advantageous to your business in the long run. Bing occupies 33.6% of the search engine market share in the US and is even higher in other countries. Google and Bing mostly share the same ranking factors, however there exists various key differences between them, suggested by the experts of SEO in Kansas City. Take a look:
One of the major aspects where Google and Bing differ is with the keywords. Google understands searcher intent, relies on machine learning and AI to understand website content, due to which the exact keyword matches don’t matter as much. On the other hand, Bing advises to use targeted keywords as much as possible, in as many places as possible including title tags and meta descriptions.
Meta keywords, according to Google, aren’t relevant as it was before. Back in 2009, Google stated that it doesn’t regard meta keywords. On the other hand, meta descriptions and keywords are major ranking factors when it comes to Bing. Meta keyword therefore is a huge bonus with Bing results.
Both Bing and Google pay importance to backlinks. Backlinks are a representation that your visitors find the content useful, and would want to share it to others. Google utilizes PageRank, and weighs more importance to High-PageRank links than low ones.
Similarly, Bing also understands the importance of high-quality links and it ranks higher only those websites that has more organic backlinks and established domains. Specifically, the domains that end with .edu, .org and .gov extensions.
Bing considers social media a lot when it comes to ranking websites. Having a well engaging audience and earning as many retweets, likes and shares will present your website and content as being more authentic to the search engine. On the flip side, Google denies the influence of social media on page rankings.
Bing emphasizes on multimedia content and when it comes to visual search, most multimedia content including video, images and audio are crawlable. Bing will also crawl Flash websites as well. Google relies more on text-based content, with multimedia content being weighed less in comparison.
Other Noteworthy Differences:
Despite the differences listed above, a few other variations between the search engines include the following: Google can index and crawl every single page on your website, whereas Bing focuses on crawling only the key pages randomly.
When promoting your website, remember these key concepts mentioned above, implement local SEO in Kansas City, understand the ranking signals and see what works beneficially for your website.