Do you know that 91% of the users would never go past the first result page of the Google? Also, the first three links would haul 60% of the clicks. This clearly indicates that if you cannot place yourself in the top 3 positions, then you are more likely to receive lesser traffic. Take SEO companies in Kansas City as example, Clients usually approach those who rank high in the Google’s SERP, because they don’t words but actions.
Have you noticed that these companies place more emphasis on ranking high for local search terms like, “Digital marketing agency in Kansas City”? You might also see that they add preceding adjectives like “best” and “top” to their keywords. This is due to the fact that people searching for the best SEO Company in Kansas City would mention that in their search particularly. This clearly indicates that Local SEO dominance makes you take the greatest part of the business in the local market. Here are some tricks to achieve this,
Content
Focus on its length because longer articles are considered more valuable, have higher rank in Google search result and get shared often. Content must be made based on keywords and place them throughout the section strategically, not forcefully. Importance must be given to the title too. Try to include the keyword to the title or at least somewhere nearer to it.
Also, creating local contents is crucial to grab the attention of your community. You can include things like local sports team, charities and mention some of your contributions to the community. But write about things only your local people would be interested in knowing.
Other than that, it is mandatory to add local maps, directions and your address.
Reviews
They can make or break your business. When you have some amazing reviews, people would more likely choose you over your competitors with lesser or trashy reviews. Also, it makes you appear trustworthy and that is the kind of vibe you must be giving off.
User experience
It plays a key role in boosting your website. Most people are using their mobile phones these days rather than their desktops for their search so make sure that your website is mobile-friendly. Additionally, take appropriate steps so that your page loads faster. Then, look if your content is easily shareable. Or install the required plug-in or code the page to make it more feasible.
Google pays attention to the security of your site too. Thus, secure your website or risk getting dumped to the bottom of the search engine results.
Though these issues can be addressed on your own with some effort, consider hiring a SEO company in Kansas City so that you can adhere to all these requirements effectively.
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