A study by Statista revealed that there will be around 2.7 billion social media users around the world by the end of 2017. This figure is expected to also increase by around 7 percent every year. This fact should be pretty convincing for social media marketers to craft their digital marketing campaigns. Here are 5 strategies you can follow to create an effective strategy for social media marketing in Kansas City:
Schedule your Social Media Activities:
One of the biggest perks of social media is that you can garner followers from all over the world. However, interactions can be a bit of a challenge. This is because time zone can come up as a limitation. Hence, scheduling of social media posts is a great option to do so. Some great tools you can adopt include the following.
DrumUp helps you schedule posts for Facebook, Twitter and LinkedIn. The best time you can interact with the audience will be determined by it automatically, and the snippets will be scheduled.
Repurposing & Resharing Content:
If you find a content that is worth sharing, you can save it for future use. However, the content you share should also be unique. If you have shared a link to an article with a simple explanation of what that article is all about, you can later share that article again by repurposing it for social media. Modify the message a bit, every time you reshare the content for the second or the third time. This might be in the form of asking a question, creating rich media content and other methods.
Make Sure the Links Direct to Appropriate Landing Pages:
SEO Experts in Kansas City state that landing page refers to a webpage where the user will land upon clicking a link shared on social media. And it is pretty much important that only relevant links are posted. In other words, the links should point to the right landing page where the user expects to visit.
Optimize Message for Each Social Network:
Different social media networks handle content differently. You must have a strong knowledge on the important strengths of each social media network and take advantage of it. Visual media also has a great impact on social media. The fact that tweets with images are 150% more likely to get more retweets is itself an example that proves the same.
Create Catchy Headlines:
In order to capture the attention of the audience, you must create a very catchy headline. Headlines are easily one of the most important sections you need to focus upon in your content. This is because headlines are the first thing your audience will look at, and decide if your content is worth reading.
Follow these 5 useful tips to up your social media marketing game. Get the assistance of a leading SEO company in Kansas City to reap the maximum rewards of developing an effective social media campaign.