E-commerce websites are to depend completely on the internet, which means they will have to pay more importance to any aspect that can directly impact its presence on the search engine results. Technical SEO plays an important role in impacting the total ROI coming from search results. To make the most of your ecommerce business, follow this essential website tips suggested by the SEO in Kansas City experts:
Make Sure your Website is Discoverable:
One of the first steps to follow to obtain good rankings is to index your website and make it discoverable on Google. One must make sure every single page of the website has to be indexed by Google. Just in case your website isn’t doing well as intended, submit the URL to Google directly, alongside submitting the sitemap with the help of the search console. Not to forget submitting the URL to Bing.
Analyze the Site Speed and Responsiveness:
Make sure the pages on your website load and respond faster, as page load time is one of such huge factors that impact your search rankings. You could also take a ‘mobile-friendly test’ and see if the pages work pretty well on mobile devices. Get the assistance of your web developer to create and implement a responsive web design that uses the same code to all devices, irrespective of its size and type. This way the overall user experience will be enhanced in a great way.
Integrate Target Keywords to the Webpage:
Adding the right keywords in the relevant spots determines the success of your SEO campaign. This is why it is essential to add main keywords in the following aspects to increase search engine visibility:
Title Tag: Adding the keyword to the main title, followed by an offer irresistible to your customers will be a big win. For instance a customer searching for pen drives, coming across the title “Pen Drives – Flat 30% OFF Limited Time” will definitely opt for your service.
Meta Description: Always make sure to use the main keyword within the first sentence in the meta description, after which pay attention to the secondary keywords. Considering the example of pen drives, the description shall be, “Pen Drives – Flat 30% OFF Limited Time. Applicable to 16GB, 32GB and 64GB variants. Order Today.”
H1, H2, H3 Tags: Don’t miss out to add the main keywords to the H1 tag. Use the variations of the main keywords in the subheadings as well.
Provide High Quality Content:
Not adding high quality content to your website counts a lot in generating more sales for your products and services. In fact, low-quality content will not offer adequate solutions to the users. Google strongly suggests websites to offer informative, useful and quality content that is unique and different from competitors.
These tips will definitely help your ecommerce website to get ahead in the competition and make you discoverable on search engines more than ever, provided you get quality assistance from a SEO company in Kansas City.