Content Marketing – 4 Hidden Costs You Should Know

Producing quality content is important, but it requires a good investment to succeed.  Experienced marketers will get to know that promoting their content has to be done through various marketing channels including social media, native advertising, paid ads, influencer marketing, web design in Kansas City and so on. With careful spending of content marketing costs and proper promotion strategies, your content marketing strategy will be a great success. Take a look at these 4 hidden costs:

1. Content Auditing:

Content marketing must be backed by a data-backed strategy for it to be successful. You need to know which kind of content caters to the interests of your target audience and then decide on the content types you need to work upon to fulfill your business goals. Google Analytics is one of the best places to begin with. This tool and other similar tools will help you examine and understand the behavior of your target audience. Certain tools such as Crazy Egg and Hotjar can help, for which you will have to pay a nominal rent.

2. Research:

The different kinds of content marketing research include competitor research, topic research and content piece research.

Competitor research: This indicates what kind of content is produced by the competitors, what topics they produce and what formats they follow. Some helpful tools are SEMrush, Ahrefs, and Moz Open Site Explorer.

Initial Topic Research: This includes keyword research, analysis on social media and other industry publications. Some best areas to start with: BuzzSumo, KWFinder and Moz Keyword Explorer. Subscribing to the pro versions of these services will help you achieve even more.

Content Piece Research: This explains that you are researching to create a wide array of content including articles, poll data, attending webinars, running experiments, interviews and so on.

3. Optimizing Content:

Before publishing your written content, make sure they are thoroughly reviewed with the help of any important word editing software and your coworker. Yes, you will have to invest in several content optimization tools that can let you produce a more polished and optimized content that’s ready to publish. Some content optimization tools include Feedly, Trello, Evernote, Grammarly, Buffer, Hootsuite and more.

4. Design:

Adding visual elements to the content makes it more appealing and attractive to readers. If you are one of those with a habit of doing the same, you must be already knowing and using certain graphic design tools including Piktochart, Pixlr and Canva. For more refined and professional results, you will have to depend on video and photo editing software including Adobe Creative Cloud, Avid’s Media Composer and more.

These hidden expenses spent on the usage of the full versions of content marketing tools will definitely help create more results in the given timeframe. Get in touch with a digital marketing agency in Kansas City today for more details.