The image of a company is usually projected by its products & services, brand presence, and good will. However, on the web space, a company’s image is usually projected by its website. Consequently, the website of a company needs to be designed to meet the specific goals and aspirations.
Recent studies have shown that 97% of consumers use online information to decide whether or not to buy a product, the means that the general appearance of a business website would aid in the profitability of any company. Thus, a business seeking to generate sales from online platform has to ensure that it puts certain things into consideration in designing its website.
This post explores in detail key considerations that you as a business owner should think about before embarking on web design in Kansas City.
Clearly Defined Goals From the Get Go
You need to set initial goals as to what the website is supposed to achieve. This is usually drawn from the company’s marketing plan. There should be a clear direction as to how the website would help build sales, strengthen the brand, grow business, etc.
These goals have to be first and foremost realistic. The company must have a reasonable projection of growth that would be occasioned by a well-designed website. It must also have a clearly defined path towards attaining them.
Understanding the Target Audience
This is arguably the most important consideration for web development in Kansas City. A company needs to understand beforehand the demographics of its potential leads, their online interest, inclinations, etc. all of these would be relevant in designing the website to suit the particular needs of such target audience.
According to a report by Forester, 97% of websites fail to comply with basic user-friendly principles. The study also holds that 50% of sales are lost because the user can’t find content online. Consequently, there is a great risk of losing leads if the website is not designed to retain users.
Businesses have to ensure that the website contains the right information. It must lead the potential user to the product with the least resistance.
Optimizing for Online Traffic
No matter how good a website or how grandiose the design is it would be of no use if it’s not visible to search engines. The website has to be SEO compliant as it might find it difficult to generate traffic otherwise.
SEO considerations include choosing a domain name that is easy for search engines to detect, optimizing content to reflect specific keywords, keeping an eye on the latest keywords that could drive traffic to the site among others.
In conclusion, you also need to consider other factors such as choosing the right designer, host and domain name. These factors in the long run can affect the reliability of the website.