2018 has just begun and now is the time to take advantage of the online world to leverage your business. To help you catch up to speed and stay ahead in the competition, you need to take advantage of every strategy for local SEO in Kansas City there is to help you stand out in the crowd. This write-up will reveal three very simple, yet effective SEO strategies that will build growth and success not just for the year, but for the future as well.
Enhance Page Speed For Better Ranking
Google has announced that with effect from July 2018, page speed on mobile devices will be a major factor that will determine the ranking of your web pages on mobile search results. Page speed will also have a great influence on User experience as well. Because several researches suggest that the faster a web page loads, the longer a visitor would use your website. This can also increase conversion rate and more revenue in the process. Here are some tips:
Hire a high-performance web hosting service
Perform proper scaling and compressing of images
Utilize browser caching, server caching and Gzip compression
Harness A Personal Brand For Link Building
Rather than going the route of cold link outreach, which might not always be successful if you haven’t built any support, you can build a personal brand on your own. Some ways to build your personal brand include:
Creating profiles on important social media networks
Frequent sharing of relevant content from others in the same industry as yours
Interacting with the audience online
Periodically publishing great content, both in your website & in industry publications, and other top business publications such as entrepreneur, Forbes and more.
Use The Power Of Video In SEO:
Video has been receiving so much attention lately in the world of digital marketing, and we are reaching to a point where it is important to have both the website and a great social media presence today. Video plays a great role amongst a multitude of efforts for digital marketing in Kansas City. This is because, a good video will keep visitors engaged, persuading them to spend more time on your website. Google will identify this as a positive user experience, and subsequently benefit your organic ranking. Another bonus that comes with it is that the visitors will eventually get closer to your brand.
Apart from posting videos on social profiles, creating and publishing videos on YouTube has a great potential to present your brand in front of a large audience, thanks to YouTube search results. Better search ranking in YouTube means better ranking in Google as well. So, create videos that explain your product or service, optimize them on YouTube, and embed YouTube video on your website.