SEO industry has been a boon for Digital marketers, and it has proven to offer profitability and revenue for several people. People have been implementing a lot of SEO strategies with the target audience in mind by brainstorming search data. With the advent of Technology, things are changing and more users are shifting towards mobile devices. This is why it’s quintessential that you need to centralize on mobile SEO in Kansas City. That said, mobile SEO is different in terms of quality signals, user engagement, search behavior, and ranking algorithms. These are the top 3 mobile SEO trends to look for in 2018:
Transition From Native Apps To Web Apps:
Progressive web apps or PWAs look like normal web pages on website that will mimic the appearance of native mobile apps. it can’t be denied that these apps are safe, responsive, user friendly, installable, and compatible with all major browsers. Another advantage of progressive web apps is that they utilize the full screen of your device without the distraction of address bar, and even facilitates offline functionality and push notifications. Several web apps have already begun to show up on the Google Play Store. Not to mention a lot of developers are already turning their focus towards adding PWA features into native mobile apps for better User experience.
Google’s Demand For Structured Data Markup In Mobile Searches:
With structured data, Google doesn’t have to crawl the web pages to read and parse the content on the web. Due to the rise in non-traditional aka smart devices such as Android Auto & Google home, and with the increase in voice searches that includes interaction with Google assistant, creating a well marked-up content is ideal. This content will also be useful for other products such as Fitbit, Amazon Alexa, Siri, and voice enabled TV remotes.
The Rise Of Voice Search:
Chatbots, smart speakers, and digital assistant have all made it really convenient for the users to get information through voice search. Searching with the help of their own voice has made it easier for mobile users than typing to find stuff they want instantly. This is why, it is highly likely that voice based engagements is only expected to rise in the coming months.
This has also prompted marketers and businesses to develop new solutions that will enhance customer experience. For instance, Amazon is looking to integrate its voice assistant Alexa into Smart home devices. Similarly Google is collaborating with the Walmart and Target to enable voice based shopping through its assistant. And Apple is already on board with its new HomePod smart speakers.
So the next time you are focusing on mobile SEO trends, remember these above pointers in mind. For more assistance, get in touch with a professional SEO company in Kansas City today.