Mastering PPC – How To Write A Great Text Ad

When it comes to PPC, every single element of it is important.  PPC ads are in fact a glimpse of what your brand is all about.  Not to mention the significance of first impressions.  If you want to grab the attention of Internet users, convey the message, and fulfill your goals, there are certain elements of text ads you need to concentrate on.  Here are 5 pointers suggested by experts of SEO in Kansas City as to how you can write a great text ad:

1. Understand Client’s Requirement:

Creating a questionnaire and asking the client to fill it out will be an ideal way to get the story from the client. This is even better because your client will personally jot down the information, rather than copying and pasting from the company website. As client writes his or her own words, you will get a more accurate description of the services or products. Therefore, when you write ads, you can review their words and use particular phrases and terms in your ad text.

2. Think About The Target Audience

Before you begin writing the ad text, think about the target audience and what their requirements are.  What problems do they face?  How does a particular product or service resolves their problems or fulfills their needs?  What possible questions they might have about the product or service? Consider these questions before you begin.

3. Write The Benefits Of Product Or Service

So, what makes a product or services stand out from the crowd? What benefits does it offer to the end user?  Mention as much benefits of a product or service as possible in the ad text when you are writing it for the target audience.

4. Write For The Audience, Not For You:

Your ad copy should be written for the audience and not you.  To be precise, use the word ‘you’ in as many possible places than using ‘ours’ or ‘us’.

For instance, take a look at these two lines:

• ABC Remodelers – We Make Home Remodeling Easy

• ABC Remodelers – Home Remodeling Made Easy For You

The second line looks far better than the first, because it emphasizes on the requirement of the customer than you.

5. Add A Call To Action

Tell your visitors what they need to do when they look at your ad by including a call to action. Use terms such as shop now, visit now, request a quote, call now, buy now and more. Ensure that the call to action is clear, precise and to the point.  Use an action verb in your ad copy.

Remember these fundamentals when you are trying to create an ad copy.  Get in touch with PPC and SEO Company in Kansas City if you need assistance in this regard.  Find someone who has extensive knowledge and experience in PPC, so that you can reap the rewards easily.