It’s September, and you know what that means? The holiday season is just around the corner! Well, maybe not, but this is the ideal time for SEO companies in Kansas City to start preparing for the holiday season sales.
But, what is the need for it?
The holiday season is the most favorite time of the year for online businesses because the industry is witnessing record-breaking sales during the holiday season with each passing year. So, now is not a moment too soon to start preparing your business for an influx of holiday shoppers.
Tips to Prep Your Website for the Holidays
Publish a Holiday Gift Guide
By the early of September, many customers will start searching Google for gift ideas, suggestions, and recommendations. So, posting a detailed holiday gift guide helps them to find what they are searching for and obviously, some of these searches may convert into sales.
A holiday gift guide should be a 2000 to 3000 words long mammoth post that explain specific products in each category. You may have enough time to position these guides for long term keywords of not for head terms.
Optimize Landing Page for Holiday Keywords
The keywords you have already optimized in your landing page will not be enough to grab more sales during this holiday season. As customers search for their unique variations, include some of the following keywords or key phrases such as deals, gifts, sales, discounts, Cyber Monday, Black Friday, free shipping, and free delivery.
Update Black Friday Landing Page
If you have not any black Friday or cyber Monday landing pages, then create one now. This helps you to intercept more traffic during the Thanksgiving weekend and could attract a much greater organic traffic. Using these landing pages for your Adwords campaign increases the relevancy of your ads and reduces cost per click.
Always remember, customers want to see the best deals as quick as possible and are reluctant to review your entire catalog.
Improve Page Speed
Site loading speed is one of the most important ranking factors. Search engine estimates your site speed fairly accurately based on a page’s code and file size. According to a recent report, “Even a one-second delay in loading time could result in 7% drop in conversions.”
Holiday USP’s in Meta Tags
Holiday shoppers are easily attracted to deals and promotions, and it is not a secret. So, design your SEO in Kansas City in such a way to include these deals in your title and description, meta tags to increase organic click-through rate. The most attractive deals during the shopping season are free shipping, deals of the day, and discounts.
Reviews have a significant role to play in your holiday marketing campaign. So, entice your customers to leave reviews for your product or service. The more the number of positive reviews on your website, it would affect the number of orders across various industries.
Did you know 61% of customers are more likely to buy from a site that features user reviews?
If your site allows for unedited reviews, it sends a strong trust signal among your customers.
Why wait? Pull up your socks and get ready to boost your rankings and attract more organic traffic this holiday season.