Effective Tips to Successfully Optimize Your Facebook Advertising Strategy

In the world of digital marketing, Facebook remains a behemoth. More than five million businesses were advertising on Facebook each month, and it is predicted to generate just under half of all online ad spend in 2018. Read the following Facebook ad strategy to ensure that your Facebook marketing campaign or SEO in Kansas City are in tip-top condition.

Target Users Based on User’s Super-precise Interest  

The main benefits of using Facebook advertising is that you can be able to target users based on different variables such as age, location, and occupation. Advertisers can take Facebook marketing to one step further by focusing on music categories, specific bands, cultural icons, or magazines, and more.

Facebook ads are less expensive and more powerful than other ads and users will be more inclined to take action if they are hyper-engaged. Facebook follows basic marketing principles such as lead nurturing and allows the business to ensure they’re hand-holding customers through the consideration phase.

Relevancy

Did you know over eight billion videos are watched on Facebook every day? This is because video content is proven to be highly effective for grabbing the user’s attention. Featuring video ads on Facebook could be more effective for an e-commerce site that wants to showcase different features or aspects of a particular product.

Manual Bids

Manual bidding is still a better option while the majority of advertisers might rely on Facebook to decide on the optimal cost-per-action. Manual bidding in Facebook allows you to take greater control to get the right balance between growth and cost efficiency. A high manual bid helps you to accelerate ad delivery and get more conversions at a lower price than automatic.

Focus on Sales

Don’t focus too much on the wrong kind of metrics such as reach, video views, or clicks. These numbers are a good indication, but they don’t measure success regarding actual sales. Focusing too much on these factors may lead to a greater loss in the long-run, but they don’t generate anything more than ‘empty’ engagement.

Test and Compete

Through testing and optimization, you can discover which ads yield the best results for your social media marketing in Kansas City. Facebook also has an inbuilt system that tells you which ads are more likely to perform. After determining the ads that perform well, run a competitor analysis to find out what your competitors are currently doing, but more importantly, how their audience is responding. This also helps you to get a much better understanding of your target market’s preferences and ideals.